Local Dealership Content Creation & Social Media Management
Southern Ford of Thomaston
What 6 months of consistent, community-first content can do for a local dealership — and why showing up every single week changes everything.
A great dealership.
No consistent voice online.
Southern Ford of Thomaston is a well-known name in their community — but like a lot of local dealerships, their online presence wasn't doing justice to the energy and personality inside their doors. They had the team, the stories, and the humor. They just needed someone to capture it and show up for them consistently, week after week.
That's exactly what my Level 2 package is built for. Not just posting — but building a brand that people actually look forward to seeing in their feed.
Level 2 Package: What They Got
Every week, I handled their content from concept to publish — so they could focus on selling cars while their social media ran on autopilot.
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5 Posts Per Week 3–4 of which were original short-form videos — shot, edited, captioned, and published.
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Full Platform Management Content cross-posted and optimized across Facebook, Instagram, TikTok, and YouTube Shorts.
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Captions & Copywriting Every post written to match their brand voice — fun, relatable, and community-driven.
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Consistent Content Strategy A mix of humor, behind-the-scenes, and promotional content that kept the audience engaged week after week.
6 months. Zero gaps. Real numbers.
Consistency pays off. Here's what happened when Southern Ford showed up in their community's feed every single week with content people actually enjoyed watching.
The whole town noticed.
Numbers are great — but what really tells the story is when people in the community are stopping the Southern Ford team to say, "I saw you guys on TikTok!" or "Those videos are so funny."
That kind of real-world recognition is what consistent content does over time. It turns a dealership into a local personality — a business people actually like and root for.
"People in the community mentioned and complimented the videos constantly. That's when you know the content is actually working."
Why It Worked
- Relatable, humor-first content that felt authentic — not like an ad
- 5 posts per week kept them top-of-mind without overwhelming followers
- Cross-platform reach meant the same video worked on TikTok, Reels, Facebook, and YouTube
- Real people, real dealership — no stock footage, no generic content
- Consistent brand voice across every caption, every video, every week
Ready to be the Southern Ford of your industry?
This is what showing up consistently for 6 months looks like. Imagine what a year could do. If you're a business owner who doesn't have time to manage your own content — that's exactly why I'm here.
Highest Performing TikTok at 47.5K views
Instagram was a consistently high performing platform
